Why do so many promising medical device startups fail？

It’s not the science。 It’s the story。

In Make Your Story Diagnosing the Pitfalls of Healthcare Innovation， Dr。 Robert Bilkovski – a physician-turned-medtech consultant – unpacks one of healthcare’s most overlooked a great idea means nothing if your story isn’t believable。

Drawing on two decades of firsthand experience in emergency medicine， Fortune 500 companies， and chaos of startup life， the author delivers a hard-hitting diagnosis of why promising healthcare ventures crash—and how yours doesn’t have to。

His own crash-and-burn pitch as a first-time CEO sparked a hard-earned the best idea doesn’t always win—the most believable one does。

Packed with case studies and strategic insight， this book shows you how to turn your approach into a story that resonates。 Whether you're developing a device， diagnostic， drug， or digital health solution， your message must evolve to meet the expectations of each stakeholder。

Your strategy is your story—and it better speak the right language to the right audience。

If you’re a founder， healthcare entrepreneur， biomedical engineer， or investor—this is your roadmap to make your startup’s story not just heard， but trusted。